Search Growth Programme
One fixed S$3,000 monthly budget, actively managed between paid search for immediate demand and SEO/GEO for longer-term organic visibility. Site, hosting, content and reporting all included.
Plus a S$4,000 one-time setup. Month to month, no long lock-in.
Here is the honest problem with buying SEO on its own. You sign today, we start work, and Google takes months to respond. Somewhere around month three you are paying for a service and still asking where the enquiries are. That gap is real, it is not your fault, and no amount of reporting makes it feel shorter.
So the programme does not sell you SEO on its own. Paid search runs from week one to capture immediate demand while the organic work compounds underneath it. You get demand now and visibility that lasts, from one budget, instead of choosing between them.
Google Ads goes live against the searches your buyers already run, so you can start capturing relevant search demand while the organic work is still being indexed. Spend is concentrated on the terms with real commercial intent, not spread thin across everything.
SEO and GEO build positions you do not pay per click for. As organic rankings take hold on a keyword, we shift budget off it and onto the next gap, so the paid spend keeps working where it is still needed.
Pure SEM stays dependent on annual media spend: stop paying and the traffic stops that day. The blended approach spends the same money, but leaves a website, content and organic rankings behind that keep working after it.
Illustrative strategic model, not a traffic, revenue or performance guarantee. Year 1 is indexed to 100 so the two shapes can be compared. These figures are not a forecast for your business and are not drawn from client results. Actual outcomes depend on competition, search demand, the condition of your website, budget and implementation. What the chart shows is the structural difference between renting attention and building an asset, not a number we are promising. For results that are measured rather than modelled, see our case studies.
Your customers no longer just Google you. They ask ChatGPT, Perplexity, and Gemini, and Google now answers many queries with an AI Overview before any blue links appear. Winning today means showing up in both channels. We optimize your site to rank in traditional search and to be the source AI engines quote.
Classic search optimization: technical health, keyword strategy, authoritative content, local visibility, and backlinks. The goal is to rank on page one for the searches your customers actually type.
Generative Engine Optimization improves how clearly AI search and answer engines understand, retrieve, cite and recommend your business, turning ChatGPT, Perplexity, and Google AI Overviews into a new source of qualified traffic.
Site speed, Core Web Vitals, crawlability, indexing, mobile-friendliness, and clean URL structure. We fix the foundations search engines and AI crawlers reward.
Keyword research, content strategy, optimized titles and meta, internal linking, and answer-formatted copy that ranks and reads well for both people and machines.
Location relevance, service-area signals, local search content, consistent NAP data and map-pack visibility for customers searching near you. Google Business Profile management is available where separately agreed.
We structure content for citation by ChatGPT, Perplexity, Gemini, and Google AI Overviews: clear factual statements, well-formed answers, and authority signals AI models extract.
JSON-LD markup (Organization, Service, FAQ, LocalBusiness) that makes your pages machine-readable: the same structured data that helps AI engines understand and quote you.
Keyword rankings, organic traffic, conversions, and AI-citation monitoring across engines, reported monthly in plain English so you see exactly what your investment returns.
One programme, one price. Everything below is covered for as long as you are subscribed. There is no separate website fee, hosting fee or maintenance fee.
On the budget: the S$3,000 is a single monthly figure covering both the paid media spend and all the work listed above. There is no separate ad-spend invoice and no percentage-of-spend fee. How it is split varies month to month as organic positions take hold, and every report states the split for that month.
The programme is priced as a single tier because it is built for one kind of business: a Singapore SME with a focused service range. If you need several hundred pages, multiple locations, a large product catalogue, multi-language sites or a high-volume content schedule, this is not the right fit. Tell us up front and we will say so honestly.
The programme is built for one kind of buyer: a Singapore SME with a focused service range, competing against companies with more budget and more domain history. That constraint shapes how it works.
A small business will not out-spend an established competitor on the head term, and chasing it wastes the budget. The work goes into the specific searches your actual buyers run, where competition is thin and intent is high. Our co-living case study is that trade in practice: average position 1.0–1.4 on a deliberately narrow set of queries.
A fixed S$3,000 a month covering the ad spend, the optimisation work, the site, hosting and maintenance. No separate media invoice, no percentage-of-spend fee, and month to month rather than an annual lock-in, because a small business should be able to leave.
Two examples at different stages of an SEO + GEO programme: one established, one only days old, to show how visibility actually develops. Both are written up in full, with the measurement window and the limits stated, in our case studies.
A deliberately narrow niche: people searching for pet-friendly rental and co-living in Singapore.
Our own business, which is why we can show the full data end to end. Read the co-living case study →
A newly optimised site targeting a specialist vehicle niche and the comparison searches buyers run first.
Six days is far too early to treat as a mature result. Read the automotive case study →
Past performance is illustrative only. SEO and GEO results depend on competition, search demand, website history, content quality, search-engine systems and other external factors. Search positions vary by location, device, personalisation and time, and AI responses are dynamic. These examples are not a prediction of your results. Beyond the specific commitment set out in our Page 1 Keyword Guarantee, we do not guarantee particular rankings, traffic, enquiry volumes, AI citations or sales outcomes.
Most agencies either promise everything or promise nothing. We do one specific, measurable thing, and we write down exactly what it means.
DataCare guarantees that at least one agreed target keyword will reach the first page of Google organic results (positions 1–10) within 6 months.
What about the first six months? That is what the paid search half of the programme is for, and we are not going to dress it up as a guarantee. Ads put you in front of buyers from week one because that is simply what paid search does when it is funded and managed. It is not a promise we are making, it is the mechanism that closes the gap while the organic work does the slower job. The guarantee below covers the part that is genuinely uncertain: whether the organic positions arrive.
What we do not promise: that a position stays on page one permanently. Rankings move as competitors, search demand and Google’s systems change. Anyone guaranteeing a permanent position is overstating what is possible.
One budget, month to month. No tiers to decode, no percentage-of-spend fee, and no long lock-in.
Covers the niche and keyword research that decides what we go after, then building your SEO-optimised website on DataCare hosting with technical SEO and structured data in place.
Everything in What’s Included, and the Google Ads spend itself: managed paid search, ongoing SEO and GEO, up to 2 content deliverables, hosting, maintenance, analytics and monthly reporting. One figure, actively split between paid and organic as your rankings develop.
Before you commit to anything, we will audit your website and your current search and AI visibility, at no cost and with no obligation. The main output is a shortlist: the specific searches we think you can win, and the ones we would not chase on your behalf. That is the single most consequential decision in the whole programme, and you get our answer to it before you pay anything. If we do not think we can move the needle for your business, we will say so.
Common questions about SEO and GEO for Singapore businesses.
GEO is the practice of structuring your website and content so that AI answer engines, like ChatGPT, Perplexity, Google Gemini, and Google AI Overviews, cite your business when they answer user questions. Where SEO targets the traditional list of blue links, GEO targets the single AI-generated answer that increasingly sits above or replaces those links.
SEO optimizes for ranking in traditional search results on Google and Bing. GEO optimizes for being quoted inside AI-generated answers. They share foundations: clean technical structure, authoritative content, and schema markup, but GEO adds emphasis on clear factual statements, well-structured answers, citations, and machine-readable data that large language models can extract and attribute. We do both together because most buyers now use both channels.
Technical fixes and local SEO improvements can show within 4–8 weeks. Competitive keyword rankings and content-driven growth typically take 3–6 months to compound. GEO visibility can move faster for niche and question-based queries once structured data and answer-formatted content are in place.
We optimize your content, structured data, and authority signals to maximise the likelihood of being cited, and we monitor your brand’s appearance across major AI engines. No agency can guarantee a specific citation because AI engines control their own outputs, but well-structured, authoritative, frequently-referenced content is significantly more likely to be surfaced and attributed.
Yes, within specific limits we put in writing. We guarantee that at least one agreed target keyword reaches Google’s first page of organic results (positions 1–10) within 6 months, measured on Singapore results via Search Console and our rank-tracking tool. It applies to keywords we agree with you in advance, excludes Ads, Maps and AI Overviews, and requires a continuous subscription. If we miss it you get an extra month of SEO service with no professional fee. See the full terms.
Yes. We optimise your website for Singapore and local-intent searches through location relevance, service-area signals, structured data and local search content, and work toward visibility in the Google local map pack. Google Business Profile management can also be provided where separately agreed.
Neither: the programme includes it. We recreate and improve your existing website on DataCare hosting so it is fast, crawlable and AI-ready from day one, at no extra cost while you are subscribed. Your original website and hosting stay intact as a fallback throughout.
Clients investing in search growth often add one of the other two services we run.
What the programme costs, how long it takes, and how search and AI answer engines actually pick their sources.
How AI answer engines choose which businesses to cite, and what it takes to become one of them.
Two documented programmes, with the measurement window, the disclosure and the limits stated up front.
The four pricing models, what drives the number, and six questions that make two quotes comparable.
A month-by-month timeline, and what to do about enquiries in the meantime.
Why the answer is usually both, and the sequencing that actually works.
Why imported local SEO advice does not translate to a country 50km across.
How AI assistants choose which businesses to name, and why it rewards specificity over size.
How the overview picks its sources, and what it is doing to click-through rates.
Setup and the fixed monthly budget, with everything included at each stage.
Win on Google and in AI answers. Start with an audit to see exactly where you stand and what it takes to get ahead.
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