Pet-Friendly Co-Living: Position 1 on a Narrow Niche

Why we are showing our own site first

Agency case studies usually hide behind an anonymous logo and a percentage. We would rather start with the one site where we can show you everything: our own. There is no client confidentiality to work around, no cherry-picked window, and no incentive to describe the result as better than it was.

It also means you should read it with the right discount applied. We had full control of the site, the content schedule and the technical decisions, with no approval cycles and no competing priorities. Most client engagements do not run that cleanly. The automotive case study is the client-side counterpart, and it is deliberately far less flattering.

The niche

The obvious target was “co-living Singapore”: high volume, heavily contested, dominated by operators with far bigger budgets and years of domain history. Ranking there was not realistic and, more importantly, would not have been worth much. That search is full of people comparing the whole market with no particular requirement.

So the programme targeted a narrower thing: people searching for pet-friendly rental and co-living. Fewer searches, but a specific unmet need, far less competition, and a searcher who already knows what they want. That is the trade at the centre of this case study, and it is the same trade we propose to most SME clients.

Results

Search Console, over roughly six months to August 2026:

Where it ranks, on non-branded queries

These are the searches from people who do not yet know the business exists, which is the half of search that has to be earned.

What organic search does for the business

GA4, most recent three months, 2,733 sessions in total:

• 1,898 of 2,733 sessions came from organic search, or 69.5%. Direct was 26.1%, referral 2.2%, organic social 0.6%. Organic is not the largest channel by a little; it is the business.
• 80.6% of engaged sessions were organic, and organic engaged at 70.4% against 35.7% for direct traffic. Search visitors arrive with intent, which is the difference between traffic and an audience.
• Organic drove 31 of 35 recorded key events, 88.6%, on an engagement time of 1m 25s per session against 46s for direct.
• 45 website enquiries between March and August 2026, with 29 form submissions in the most recent three months.
• Named first by ChatGPT when asked for pet-friendly co-living in Singapore.

The measurable AI channel

GA4 recorded 30 sessions from its AI Assistant channel over the three-month window, engaging at 66.7%. Small in absolute terms, and that is the point: it is a channel that did not meaningfully exist two years ago, it is now measurable, and it is growing. Most businesses cannot yet tell you whether AI assistants send them anyone at all.

Search content creates additional entry points

The rankings above are not one page doing the work. Individual content pages each pull their own search traffic for different intents:

This is why the programme includes content rather than only technical optimisation. One homepage ranking for one term is a single door. Four pages ranking for four intents is four.

Why the AI citation matters more than the ranking

A first-page ranking puts you in a list the searcher then has to work through. Being named first by an AI assistant means the assistant has already done the choosing. For a narrow, well-defined query like this one, that is a materially stronger position, and it is available to smaller businesses in a way that competitive head terms are not, because answer engines favour specific, clearly structured sources over generally popular ones.

If that mechanism is new to you, our guide to generative engine optimization explains how answer engines pick their sources and what makes a page citable.

What this does not prove

What the programme actually included

This was the standard Search Growth Programme: an SEO-optimised site build, hosting and maintenance kept in scope, content produced against an agreed keyword set, and monthly reporting from Search Console rather than a dashboard of vanity metrics. Nothing was bought, and no link scheme was used.

Past performance is illustrative only. SEO and GEO results depend on competition, search demand, website history, content quality, search-engine systems and other external factors. Search positions vary by location, device, personalisation and time, and AI responses are dynamic. These examples are not a prediction of your results. Beyond the specific commitment set out in our Page 1 Keyword Guarantee, we do not guarantee particular rankings, traffic, enquiry volumes, AI citations or sales outcomes.